✦ November Sale: 20% off private lessons · ends Nov 20 · only 3 spots left

Private bachata lessons · New York City · New Jersey · Online

Dance with confidence.
Progress in weeks, not years.

One-on-one lessons with Jefferson Juela, an internationally certified instructor with 15 years of dancing and more than 10 years teaching this art, built around your goals: leading, following, musicality, styling or your wedding first dance.

From $75 per lesson $110 · November price ends Nov 20

15 years dancing 10+ years teaching 1-hour lessons In person in NYC & NJ or online Pay now, book later

Styles I teach Bachata · Hip Hop · Reggaeton · Urban Style · Choreography · Coaching · Show & Performance Prep · and more

Why private lessons

You're not missing talent.
You're missing someone working on you.

A group class has to move at the pace of the room. In a private lesson, every minute of the hour is about you: your body, your goals and exactly what's holding you back.

Group class

You follow the room

  • A full room and one teacher, so you get a few seconds of attention, if any
  • You copy the steps from the back and hope you got them right
  • Small mistakes go unnoticed and slowly turn into habits
  • The class moves on whether your body got it or not
Private lesson with Jefferson

The room follows you

  • 100% of my attention on you, for the whole hour
  • I correct your mistakes in the moment, right when they happen, before they become habits
  • Exercises designed for your body, so every move comes out with more fluidity, clarity and ease
  • Real fundamentals and technique: posture, balance, frame and how to control your body
  • Your pace, your goal, from your very first step to your wedding dance
Total beginners Social dancers who feel stuck Leaders & followers Couples Wedding first dance Styling & musicality Choreographies Shows & performances
01

Full attention

No crowd, no waiting for your turn, no one watching. Just you, the music and a coach focused on every detail.

02

Corrections in real time

Posture, timing, connection, turns. I see what's off the second it happens and show you how to fix it.

03

Drills for your body

Targeted exercises that train your body to move with more flow, control and confidence, not just memorize steps.

04

Strong fundamentals

The technique behind every move: balance, weight transfer, body isolation and control. The base everything else is built on.

05

Faster progress

What can take months in a group class, we can work on in a few focused lessons, because the whole hour is yours.

06

From "maybe later" to "let's dance"

You stop thinking about the steps and start enjoying the music, with the confidence to say yes to every dance.

"Steps you can learn anywhere. How your body moves is what I teach."

Stop sitting out — 20% off in November

See me in action

This is how we dance

Real moments from my lessons, practices and festival classes. Tap a video to play it with sound.

Partnerwork & connection▶
Bachata styling class▶
Choreography▶
Partnerwork drills▶
New moves▶
Lead & follow▶
A message from my student ❤️▶
Body movement▶
Group classes▶
Bachata men's styling▶
Bachata men's styling▶
15years dancing
10+years teaching
Thousandsof dancers helped
✦Teaching at festivals & congresses

Your instructor

Hi, I'm Jefferson

Originally from Ecuador, I've spent 15 years dancing and more than 10 years teaching this art, from hip hop and ballroom to salsa and bachata. I've competed internationally and I still travel to teach at festivals and congresses.

I've helped thousands of dancers improve, and not just with steps. I give you the fundamentals, the essence and the mindset to reach your goals. In a private lesson, all of that is focused on you.

  • Internationally certified bachata teacher
  • Instructor training with some of the world's top bachata artists
  • 15 years dancing professionally in the world of the arts
  • 10+ years training, competing and teaching
Book your lesson

Students

What students say

★★★★★

"[Real testimonial from a student]"

[Name] · [beginner / social dancer]
★★★★★

"[Real testimonial from a student]"

[Name] · [couple / wedding]
★★★★★

"[Real testimonial from a student]"

[Name] · [follower / leader]

November sale · 20% off

Choose your package

Only 3 spots left · I teach one student at a time

Lock in the November price by paying before Nov 20, then schedule your lessons whenever it works for you. Every package is valid for 6 months.

Single lesson
$88$110
1 private lesson · 1 hour
  • Try a private lesson
  • Work on one specific goal
  • In person in NYC & NJ or online
  • Studio room not included (booked and paid separately)
Zelle / Venmo $88 · Card $91
Most popular
5-lesson package
$400$500
$80 per lesson · you save $150 vs. regular single lessons
  • A real plan to level up
  • Track your progress lesson by lesson
  • Valid for 6 months
  • In person in NYC & NJ or online
  • Studio room not included (booked and paid separately)
Zelle / Venmo $400 · Card $413
Best value
10-lesson package
$750$1,000
$75 per lesson · you save $350 vs. regular single lessons
  • The fastest way to transform your dancing
  • Build a full program, step by step
  • Valid for 6 months
  • In person in NYC & NJ or online
  • Studio room not included (booked and paid separately)
Zelle / Venmo $750 · Card $773

The price covers your lesson with me. The studio room is not included: for in-person lessons you book and pay for the room separately, directly with the studio. Online lessons have no room fee. Card prices include the card processing fee.

Not sure which package is right for you? Send me the word LESSON on WhatsApp. I'll reply personally, ask about your goal and help you choose.

Send "LESSON" on WhatsApp

Simple process

How it works

Pay

Choose 1, 5 or 10 lessons and pay by Zelle, Venmo or card. Paying in full locks your price.

Message me

Send your receipt on WhatsApp. I'll personally welcome you and send your booking link.

Book your time

Pick your day and time on my calendar.

Book the room

Reserve your studio room for that same time right away (in person). Online lessons skip this step.

Dance

Show up ready to move, and let's dance.

Where

New York City, New Jersey & online

After your payment I'll send you everything you need: first you pick your lesson time on my calendar, then you book the studio room for that time. Studio rental is paid directly to the studio.

Mondays & Thursdays

Pearl Studios

500 Eighth Avenue, New York, NY 10018
(8th Ave & 36th St, Midtown)

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Mondays & Thursdays

Ripley-Grier Studios

520 Eighth Avenue, New York, NY 10018
(8th Ave between 36th & 37th St)

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Wednesdays & Fridays

Book4Dance Studios

38 W 32nd St, New York, NY 10001
(Koreatown, near Herald Square)

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By appointment

New Jersey

Private lessons available in New Jersey.

Any day available

Online

From anywhere, by video call. No studio fee.

Who you'll be learning with

Meet Jefferson Juela

Dancer, choreographer and internationally certified instructor based in New York. From bachata and salsa to hip hop, urban styles and the stage, I bring 15 years of dancing and more than 10 years of teaching to every private lesson.

Jefferson Juela, dance instructor in New York
Jefferson Juela dancing
Jefferson Juela performing a freeze
Portrait of Jefferson Juela
Jefferson Juela dancing with a partner
Internationally certified Festivals & congresses International competitor Shows & performances Choreographer

Questions

FAQ

What happens right after I pay?

Send me your receipt on WhatsApp and I'll personally reply with your welcome and my booking link. You'll pick your lesson time on my calendar, then book your studio room for that same time.

What days and times are available?

In person in Manhattan: Mondays and Thursdays at Pearl Studios or Ripley-Grier, Wednesdays and Fridays at Book4Dance. New Jersey is by appointment and online is any available day. You'll see my open times in the booking link I send after your payment.

I'm a total beginner. Is this for me?

Yes. Private lessons are the fastest way to start, because we go at your pace and build a solid base from day one.

Do I need a partner?

No. You can come alone and dance with me, or bring your partner and we'll work on you as a couple.

Can we prepare a wedding first dance?

Yes. We can create a simple, beautiful routine to your song. The 5-lesson package is ideal for this.

How many lessons do I need?

One lesson is great to fix something specific. To really change how you dance, the 5- or 10-lesson package gives us time to build, practice and see results.

What should I wear?

Comfortable clothes you can move in and shoes that turn easily (dance shoes or smooth-sole sneakers). No sticky rubber soles.

What do I need for an online lesson?

About 2 × 2 meters (6 × 6 ft) of free space, a phone or laptop where I can see your full body, and good internet.

How do I pay?

Zelle or Venmo at the regular sale price, or by card (the card price includes the processing fee). Payment is made in full before your first lesson.

Is the studio room included?

No. After your payment I'll tell you how to book: you pick your lesson time on my calendar first, then reserve the studio room for that time. Studio rental is paid directly to the studio. Online lessons have no studio fee.

When do I have to use my lessons?

Every package is valid for 6 months. Buy before Nov 20 to keep the 20% discount and schedule your lessons afterward.

What if I need to cancel?

You can cancel or reschedule with at least 24 hours' notice. Later than that, the lesson counts as completed.

Can I give lessons as a gift?

Yes! Gift cards are available at the November price until December 24. Message me on WhatsApp and I'll send you a printable gift card with the recipient's name. The 6 months start from their first lesson.

Holiday gift idea

Give the gift of dance

For your partner, your mom, your best friend or a couple getting married. A gift they'll actually use and remember.

  • Gift cards at the November price until December 24
  • Personalized printable card with their name
  • 1, 5 or 10 lessons, in person in NYC & NJ or online
  • The validity starts from their first lesson
Get a gift card on WhatsApp

Sale ends November 20 · Only 3 spots left

Ready to feel it on the dance floor?

20% off private lessons until November 20.

Book — 20% off WhatsApp